Tag Archives: social media

The Best of My Social Media Comics Collection

I know I promised some survey goodness today, but a few things came up That means sadly no results today, but don’t hang your head in too much sorrow. They will be posted tomorrow. What  I got caught up in … Continue reading

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Hello Hamburg, Two Days is Not Enough

This week my travels took me to Hamburg, Germany. I was in the land of Bratwurst, lederhosen and attractive men for the lovely M2C conference, run by my favourite German- Nils Andres. I must admit, Nils puts on a good … Continue reading

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SXSW Wrap-Up: Tweet, Trade and Look Fabulous Doing It

I’ve been wanting to share a post-SXSW wrap-up for awhile, but I’ve been waiting on the pretty pictures folks- and pretty they are! Again in 2012 I had the immense honor to sit on Financial Services panel at SXSW. This … Continue reading

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Guess What, You Don’t Own Your Brand

In a world of branding documents, core messages and related causes it might be hard for a marketer to face the skull-blazing truth; brand identity is no longer owned and created by a company. Scared yet?  You should be.  Today  … Continue reading

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Social Media ROI: Unicorns, Discoballs, and Diamonds in the Rough.

People talking about social media ROI on the internet are making me angry. I am tired, folks. Tired of the bullshit. Tired of the mathematical inaccuracies. Tired of unilateral solutions. Tired of people with no experience claiming to be experts. … Continue reading

Posted in Social Measurement Success | Tagged , , | 1 Comment

Facebook Fans: What are they really worth?

Whenever I attend a conference or event on social media there seems to be a frequent occurrence. Someone in the room gets excited, begins to sweat a little, wipes their forehead, and then begins to babble on about much each … Continue reading

Posted in Advertising, Random Thoughts, Social Measurement Success | Tagged , , | 1 Comment

Sun Drop- I Love you, but I am confused.

I love the Sun Drop commercial that came out a month ago with a passion. They took a relatively small southern soda brand and made it dynamic and accessible for its national launch. In the ad an awkward white girl … Continue reading

Posted in Brand Thoughts, Interactive Marketing | Tagged , , , | 1 Comment

This is Not Utopia. Some Social Media Will Be Outsourced.

I am getting really sick of reading articles about how social media should never be outsourced and that no one can truly understand the brand, but the brand itself. Really? In that case, the website should be built in house, … Continue reading

Posted in Advertising, Brand Thoughts | Tagged , , , | 1 Comment

Screw Engagement, More Glitter!

I like glitter. A lot. For heaven’s sake, I have been known to rock a gangsta chain made entirely out of huge crystals on top of a shirt covered with sequins. If it’s sparkly, I am usually on board. Hell, … Continue reading

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Goodbye Citi. Why hello there, London.

Today is a bittersweet day for me. It is my last day as VP of Social Media for Citi. I have been offered an amazing opportunity with a UK agency. Where exactly? Well, I am keeping that to myself because-as … Continue reading

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