- Let's Connect
-
Recent Posts
Tags
academics Advertising analytics Banking brands Brian Solis Business Chris Brogan comment moderation CRM solutions data database design facebook Geek Heros influencers Innovation Jersey Shore kevin smith Life love math measurement memes social graph metrics music nerdstuff Personality Pure Awesome Reality TV SMC social media social media measurement Southwest Strategy theory Thesis tool selection Travel twitter underdogs viral video web analytics YouTube
Category Archives: Brand Thoughts
Guess What, You Don’t Own Your Brand
In a world of branding documents, core messages and related causes it might be hard for a marketer to face the skull-blazing truth; brand identity is no longer owned and created by a company. Scared yet? You should be. Today … Continue reading
Posted in Brand Thoughts
Tagged Advertising, Branding, social media, WOM
Comments Off on Guess What, You Don’t Own Your Brand
VirginMoney, I want a bowl of soup and my hour back
Tonight I wasted an hour of my life I will never get back. Ever. While I haven’t take to ripping a brand to shreds with clever phrasing and witty banter for awhile, this event made me feel it was time … Continue reading
Posted in Brand Thoughts
Tagged Blogger Events, Blogger Outreach, Richard Branson, Soup, Virgin Money
2 Comments
Are Corporations Killing Creativity?
Often when people discuss creative careers, one thinks of painters, playwrights, and musicians, but rarely does the image of a business executive, scientist, or laborer pop into your mind. However upon analysis, we must admit that every job has a … Continue reading
Sun Drop- I Love you, but I am confused.
I love the Sun Drop commercial that came out a month ago with a passion. They took a relatively small southern soda brand and made it dynamic and accessible for its national launch. In the ad an awkward white girl … Continue reading
Posted in Brand Thoughts, Interactive Marketing
Tagged social media, Sundrop, Vimeo, YouTube
1 Comment
This is Not Utopia. Some Social Media Will Be Outsourced.
I am getting really sick of reading articles about how social media should never be outsourced and that no one can truly understand the brand, but the brand itself. Really? In that case, the website should be built in house, … Continue reading
Screw Engagement, More Glitter!
I like glitter. A lot. For heaven’s sake, I have been known to rock a gangsta chain made entirely out of huge crystals on top of a shirt covered with sequins. If it’s sparkly, I am usually on board. Hell, … Continue reading
Posted in Brand Thoughts
Tagged Business, Engagement, facebook, Glitter, Marketing, social media, Sparkle
1 Comment
How to Write Pitch Emails that Don’t Suck
About once a week I get an email that usually reads like this: Dear Anna, I work for a social media company. I will claim I met you at some event you registered for, and never attended. I will them … Continue reading
Posted in Brand Thoughts, Random Thoughts
Tagged brands, how to, pitching, research, social media, start-ups
6 Comments
10 Awesome Brand Youtube Videos
It’s been far to long kids. Did you miss me? Because I certainly missed all of you. And by all of you, I mean the 2-3 people that actually read this blog once upon a time. Well kiddos, you might … Continue reading
Southwest fails to moderate hate speech comments
So even if your blind, deaf, & dumb you’ve heard about the Kevin Smith Southwest airline incident. I am NOT going to rehash or add my commentary on whether what Southwest did was right or wrong or whether Kevin Smith … Continue reading →