Goodbye Citi. Why hello there, London.

Today is a bittersweet day for me. It is my last day as VP of Social Media for Citi. I have been offered an amazing opportunity with a UK agency. Where exactly? Well, I am keeping that to myself because-as we all know- I have a flair for drama and a history of being a tease.  That said, with this move I am not only leaving behind my amazing coworkers, a better-than-average work husband, and a great company- I will soon too will be leaving the good ole’ US of A. Terrified and excited. Sad and overjoyed. Prepared and completely unorganized; I feel like I am living up to every stereotype my blonde hair affords me. My life is changing and changing fast.

When I joined the Social Media team in October of 2009, I never could have imagined that we’d be where we are today. I was naive and silly; I thought everything would be simple and that the entire bank would end up in a circle singing Social Media kumbaya by the end of my first week. My former boss, use to claim he was keeping me in a bubble- protecting me from the influences of banking culture. Somewhere down the road I guess the bubble popped and I realized everything it was going to take to make Citi successful in the space. Blood, sweat, and chapstick have gone into building Citi’s Social Media presence and I wouldn’t have it any other way.

Over the past 18 months the company has gone from having absolutely no Social Media presence, to being an example in the industry.  The ability to witness the birth and growth of a brand in the space is an opportunity I will always be grateful for. Every messy situation and bump in the road helped me to learn and grow in unexpected ways.  I can only speak praise of all the amazing people I’ve had the opportunity to work with. I’ll miss the never-ending team meetings, late-night office sing-alongs, gossiping by the bathrooms, and being a part of the most elite floor fire safety team in all of Long Island City (and perhaps the entire 5 boroughs). These people were more then coworkers- they were & are friends. I am forever indebted to them (and their patience) for making me who I am today.

So it’s with much sadness that I close the doors on one chapter of my life and jump full swing into another.  As difficult as this change is, I am delighted to join my new team in London. They’re a smart bunch and I going to have to do my best work to keep up with them.  It’s a big adventure and I’m doing all I can to prepare. I can only hope the UK’s ready for glitter, snark, and animal hats- because one Anna Obrien is coming their way.

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  • http://twitter.com/wesley83 Anonymous

    That is great news. I wish you luck, and look forward to hearing about your new job.

  • http://citygrits.net/ Lara

    I’m so very excited for you! It seems like yesterday I found out I had a kindred spirit here at Citi. I will miss our Friday lunch awesomeness so clearly will have to find a free Friday to hop the pond in favor of some fish ‘n chips. I would say best wishes, but let’s be real. We’ll be in touch. Congrats again :)

  • http://twitter.com/joshfleischmann Josh Fleischmann

    Congratulations and good luck! Word up on those fish n chips.

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  • Margaret Francis

    I am so coming to visit you in the UK.

  • Kevin Kelly

    Anna,
    I had a feeling when we sat down together during Advertising Week last fall and discussed your furture opportunities that great things awaited you. Enjoy London! You’ll be the talk of the town before long. And please keep me posted on where you are going. I would love to stay in touch.
    Prof. Kelly

  • Temeika98

    Happy trails to you…until we meet again…

    I figured writing it is waaaayy better than my singing. We will most definitely keep in touch! : )

  • http://twitter.com/jackiehuba Jackie Huba

    Anna,
    Congrats on your new gig!! How exciting!

  • http://twitter.com/erinkoro erinkoro

    me too!!!!!

  • http://www.howardgreenstein.com/blog Howard Greenstein

    Good bye, Anna, NYC will miss your presence at events! I wish you all the best in London, and can also introduce you to some Social Media Club types there if you like.

  • http://darmano.typepad.com davidarmano

    Wow. Best of luck!

  • Pauline Ores

    Wishing you the best & looking forward to posts chronicling your adventures in the UK. Don’t forget to bring a towel.

  • http://veryofficialblog.com Shannon Paul

    Congratulations, Anna! Best of luck to you!

  • Erin

    congrats! live it up … hope to cross paths soon. erin @ causes

  • Anonymous

    both you ladies are welcome to visit. In fact, I require it!

  • Anonymous

    I appreciate that Howard! Lets have lunch in the next few weeks if you have time :)

  • Anonymous

    I love that you got the reference. I knew you were good people.

  • http://twitter.com/trishnet Trish Nettleship

    Congrats! I still remember our conversation in the Reno airport discussing what’s next. You will do well I’m sure of it!