About Anna

Anna OBrien is the Director of Social Media at Greenlight where she leads the integration and expansion of the agency’s social media offering and advises on the competency internally. Prior to moving to London, Anna served as the VP of Social Media for Citibank in North America and is credited with helping to create the initial roadmap and strategy for the brand’s social media presence.  She has 6 years of experience, both personally and professionally, researching and leveraging Social Media channels and is a frequent speaker at Social Media & digital measurement events.  A data geek at heart, Anna recently completed her master’s degree at Columbia University in Quantitative Methods in The Social Sciences with an emphasis in new media measurement.