Tag Archives: social media

Facebook Fans: What are they really worth?

Posted on June 26, 2011 by Anna

Whenever I attend a conference or event on social media there seems to be a frequent occurrence. Someone in the room gets excited, begins to sweat a little, wipes their forehead, and then begins to babble on about much each … Continue reading →

Posted in Advertising, Random Thoughts, Social Measurement Success | Tagged , , | 1 Comment

Sun Drop- I Love you, but I am confused.

Posted on May 14, 2011 by Anna

I love the Sun Drop commercial that came out a month ago with a passion. They took a relatively small southern soda brand and made it dynamic and accessible for its national launch. In the ad an awkward white girl … Continue reading →

Posted in Brand Thoughts, Interactive Marketing | Tagged , , , | 1 Comment

This is Not Utopia. Some Social Media Will Be Outsourced.

Posted on February 2, 2011 by Anna

I am getting really sick of reading articles about how social media should never be outsourced and that no one can truly understand the brand, but the brand itself. Really? In that case, the website should be built in house, … Continue reading →

Posted in Advertising, Brand Thoughts | Tagged , , , | 1 Comment

Screw Engagement, More Glitter!

Posted on February 1, 2011 by Anna

I like glitter. A lot. For heaven’s sake, I have been known to rock a gangsta chain made entirely out of huge crystals on top of a shirt covered with sequins. If it’s sparkly, I am usually on board. Hell, … Continue reading →

Posted in Brand Thoughts | Tagged , , , , , , | 1 Comment

How to Write Pitch Emails that Don’t Suck

Posted on December 4, 2010 by Anna

About once a week I get an email that usually reads like this: Dear Anna, I work for a social media company.  I will claim I met you at some event you registered for, and never attended. I will them … Continue reading →

Posted in Brand Thoughts, Random Thoughts | Tagged , , , , , | 5 Comments

10 Awesome Brand Youtube Videos

Posted on November 26, 2010 by Anna

It’s been far to long kids. Did you miss me? Because I certainly missed all of you. And by all of you, I mean the 2-3 people that actually read this blog once upon a time. Well kiddos, you might … Continue reading →

Posted in Brand Thoughts, Inspiration | Tagged , , , | 3 Comments

The Jersey Shore: What Fist Pumping Taught Me About Social Media

Posted on November 23, 2010 by Anna

So here’s a secret. I once tried out and was pretty much cast for a reality TV show. Actually, I turned down the opportunity just before the final cast was announced.  When I tell people this story, I get one … Continue reading →

Posted in Random Thoughts | Tagged , , , , | 1 Comment

A Shout Out to the Secret Soldiers of Social Media

Posted on November 21, 2010 by Anna

I love social media. Hell, I wouldn’t have the job I do if I didn’t. But even though my heart gets all a glow when some one mentions twitter in the real world, it doesn’t mean I have to get … Continue reading →

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Academically Speaking: Defining the Social Network Effect

Posted on November 19, 2010 by Anna

Over the last few months I have been working on my thesis for my master’s program at Columbia. I figured it was about time to share just a little bit of my research. Sure. its not your everyday blog post, … Continue reading →

Posted in Academia | Tagged , , , , | 4 Comments

Influencers- Another Social Media Buzzword I Hate

Posted on March 3, 2010 by Anna

Influencers. It’s the next big social media catchphrase and it kind of makes me want to vomit. Why? Because it’s just another intangible that people are making up idiotic equations for and pouncing around announcing their self-proclaimed genius. Way back … Continue reading →

Posted in Equation Smackdown | Tagged , , , , , | 6 Comments