Tag Archives: measurement

A Look Back At the Future of Digital Data Analysis

Posted on April 4, 2012 by Anna

This past week I was knocked out with probably the worst case of flu in my life. To put Flu Apocalypse 2012 into perspective- we’re talking no movement from bed, queasiness at the very sight of food and the inability … Continue reading →

Posted in Digital Measurement | Tagged , , , | 1 Comment

Facebook Fans: What are they really worth?

Posted on June 26, 2011 by Anna

Whenever I attend a conference or event on social media there seems to be a frequent occurrence. Someone in the room gets excited, begins to sweat a little, wipes their forehead, and then begins to babble on about much each … Continue reading →

Posted in Advertising, Random Thoughts, Social Measurement Success | Tagged , , | 1 Comment

Influencers- Another Social Media Buzzword I Hate

Posted on March 3, 2010 by Anna

Influencers. It’s the next big social media catchphrase and it kind of makes me want to vomit. Why? Because it’s just another intangible that people are making up idiotic equations for and pouncing around announcing their self-proclaimed genius. Way back … Continue reading →

Posted in Equation Smackdown | Tagged , , , , , | 6 Comments

Random metric names and symbols is not an equation

Posted on September 28, 2009 by Anna

Let’s be honest with ourselves here. Not everyone is good at math. Once we all accept this, the social media measurement world is going to be a hell-of-a-lot better off. Watch this video. Ignore everything except the equations and how they progress. Yes, … Continue reading →

Posted in Equation Smackdown | Tagged , , , , , | 59 Comments