Tag Archives: analytics

The Social Measurement Trifecta: Basic, Database, & Language Analysis

Posted on July 30, 2010 by Anna

I often have people ask me how to select a Social Media measurement tool for their company. I think its one of those things people cant quite get their arms around how to approach. The requirements are fuzzy, the technology … Continue reading →

Posted in Social Measurement Success | Tagged , , , , | 2 Comments

Influencers- Another Social Media Buzzword I Hate

Posted on March 3, 2010 by Anna

Influencers. It’s the next big social media catchphrase and it kind of makes me want to vomit. Why? Because it’s just another intangible that people are making up idiotic equations for and pouncing around announcing their self-proclaimed genius. Way back … Continue reading →

Posted in Equation Smackdown | Tagged , , , , , | 6 Comments

Random metric names and symbols is not an equation

Posted on September 28, 2009 by Anna

Let’s be honest with ourselves here. Not everyone is good at math. Once we all accept this, the social media measurement world is going to be a hell-of-a-lot better off. Watch this video. Ignore everything except the equations and how they progress. Yes, … Continue reading →

Posted in Equation Smackdown | Tagged , , , , , | 58 Comments