Slacktivism or Why I Hate Facebook Profile Memes

Today I log into Facebook to troll around, and I see post after post encouraging me to change my profile picture to that of a cartoon character  to help stop child abuse.  Wait…. so let me get this right. If I change my picture to Ren ( or potentially Stimpy), then some child somewhere is going to sleep safer tonight.  A quick google search to find a photo, a drag and drop to my desktop , and a quick upload is apparently all it takes to change the world today. Well,  that’s what stupid Facebook memes are trying to convince us can happen. Thus the birth of slacktivism.

We’ve seen this before (there was the breast cancer memes of 2009 and 2010) and sure, it has some results. In this case, people are thinking about their childhood or perhaps thier favorite cartoons. Plus, it does seem to get some press. However, most of this publicity is just used to explain to those out of the loop what the hell is going on.  What they aren’t thinking of or really talking about, is child abuse.  Sadly, the causes themselves- in my opinion- don’t benefit that much from this type slacktivism. There’s no  significant influx of new volunteers or substantial increases in donations. There’s simply a mass population who is patting themselves on the back for being cool enough to know that “child abuse” is the cool charity of the month. (unless you’re a hipster- then child abuse is so last week).

The problem with slacktivism is it teaches future generations that social change is obtainable with the click of the button. This mentality in many ways cheapens the work that is done by committed volunteers and propagates  a warped view of volunteerism. Furthermore, this type “of the moment” social action is rarely prolonged. That means while the charity might be thrust into the spotlight for a few days or a week at most, within a month they are right back where they started. The slactivists are onto saving the whales by liking Shamu. And thus, the trendy piece of social slacktivism did little to really help the long term success of a cause.  Moral of the story: We should stop doing cheesy status updates/ photo changes for the charity du jour and instead encourage each other to find a cause we believe in and get involved.

***Updated***

I wanted to add that the reason this incident drove me to write this post. Child abuse has affected people I love and care about. It is not a laughing matter and is something that no child should ever have to endure. Almost five children die in the US everyday as a result of child abuse. More than three out of four are under the age of 4.  Plus, abused children are likely to have criminal or abuse habits in the future.

If you see or sense a abuse in a household, please say something & report it to social services. The biggest problem with abuse is people’s comfort in turning a blind eye; it’s just easier.  If you want to help stop the cycle & get involved- please visit Child Help. (or any other similar org). Also, please feel free to leave other non-profit suggestions in the comments.  ( Thanks @Sue for the suggestion to add this. )

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  • Anonymous

    strangely, i changed my avatar because i’m an easily amused sheep, not because of the meme – which i only read about a day after i’d already changed my pic. i’d have to agree with you for the most part tho’ anna, and its a recurring phenomenon on both facebook and twitter (and, presumably, elsewhere on the net also).but i tend to treat my facebook account fairly blithely anyways, i use twitter in a much more deliberate way (despite what my cursebird rating might tell you) and hence am somewhat more proactive about posting there.i often wonder whether adults should even be on facebook at all, in fact.

  • Sue Hamlet

    http://www.childsafetyaustralia.com.au/community/childabuse/childabuse.htm perhaps posting some information about the particular issue may give some grunt to the status lines

  • http://adamhcohen.com adamcohen

    Anna, I hear you – I think that people need to be compelled to do more than post a funny picture or memory. However, I don’t have a problem with this type of meme. It’s causing discussion and raising awareness about a topic (even if minimal). I think the best thing about this meme is posts like yours and this one from Karen Costa, who shares a personal experience: http://vanillabean45.wordpress.com/2010/12/05/facebook-meme-more-insulting-than-helpful/ …The key message: this is a real issue and we all have an opportunity to do much more than just post a funny picture.

  • Anonymous

    I think that is the exact problem. I talk about charity all the time, and post about volunteerism was bound to make this blog this year. I don’t think it widens the circle- just cheapens the perceive actions of others. Maybe thats just me, but that’s how I feel about it.

  • http://profiles.yahoo.com/u/LDSEPUHKC6RVDWZKZUK5GMSXWA J.

    I hear what you’re saying, and I realize that changing your profile picture in facebook won’t affect child abuse. It does show recognition… and that counts for something. Child abuse (and neglect) are both personal causes to me as well.

    I volunteer… and some facebook memes I like and still mean something to me, however “slacker” they may be. Seeing all the cartoon pictures, to me showed that people cared and recognized the cause. That meant something.

  • Anonymous

    But do they really care, or is it just a popularity ploy? It just doesn’t seem genuine at all to me.

  • Harvestgirl

    *yawn* perhaps you are a bit slow on the uptake here it’s to help bring awareness. it’s to begin a conversation, open dialogue. if people talk, and get motivated then action takes place and children can be helped. if i have a cartoon and someone sees it & asks about it, i can tell them what it signifies. at least this will bring the subject out in the open in a child friendly manner, i think that’s the point you are missing. you act as if those of us who changed to a cartoon av think the cartoon gods will miraculously end child abuse ~ lol. yeah, hardly.

  • Anonymous

    *yawn* back atcha.

    Does it really start a conversation or become a trend? Do you really care about child abuse or care about being in the know? I also think most people are aware that there is child abuse . Just because they put a picture up doesn’t mean they are going do anything about it or learn how to if they wanted. I am not saying a cartoon picture ends abuse ( or that you think it does); I am saying it does little to help the situation. Yeesh.

    Also, my argument isn’t against this specific meme, but more a disgust with slacktivism and people like you who think it’s a viable form of volunteerism.

  • Desta

    Ms. Obrien, I’m with you.
    It’s tacky on more than one level.
    I also hate (and reject) the pressure that many of these messages carry with them, using phrases along the lines of “if you care about xyz then you will post this for yada hours on fb” or “if you support this cause, then you will…”
    with the implication of non-participation being that I don’t care? Tacky. Tacky. Tacky.

  • Anonymous

    Funny that you say that. Somebody sent me a private message to tell me that they wore purple on gay bullying day, just because they were fearful people would think they hated gays if they didn’t

  • Joe Xie

    I couldn’t have made better points myself.

    I remember back during the Iranian protests, how many people joined groups “in support” of the Iranian students that were getting shot, beaten and killed in Tehran.

    How ironic is it that students in Iran were putting their lives on the line to bring about real social change, and the best we can muster in the US is to click “Like” under “Support the Iranian student protests!”

    This “child abuse” campaign is the same kind of idiocy that’s so prevalent among our generation, this idea that real change can come from actions with negligible risk and effort.

    Keep up the good work.

  • Rob

    well…being some-one who usually doesn’t read other comments ..I will continue my MO..but let me say this (and possibly echo another) but the very fact of posting up the request to change your avatar to your childhood cartoon for the purpose of stopping child abuse IS ACTION…it serves two actions…it MAKES YOU THINK about child abuse and anything that will make you think about something may possibly get some folk into ACTION……secondly..it gets you off your arse and stupid farmville/cafe world/mafia apps….
    I support anything that will make folk think about the world we live in and not the web we weave.

  • Anonymous

    It’s still a slacker’s way of “making a difference.” And those same people who spend thier free time playing farmville etc, are not going to change thier behaviors because of this meme.

    Also another point ( which is not covered specifically in this post) is that some people who’ve been abused as a child find this initiative offensive & feel it downplays the suffering they endured. Take for example this post by Karen Nicole Costa http://ow.ly/3kco. Food for thought.

  • Domesticbrothers

    You are an idiot. How can you presume to know why people are changing their profile pic. It’s your assumption and you would be wrong. Many people i know have been affected and if a simple cartoon charater can inspire someone to take action then that’s a good thing. Thank you for creating more negativity around a serious issue. Do everyone a favour and stop posting your opinion.

  • Anonymous

    Thanks for assuming know one I know has suffered from this. They have, several in fact. For all you know- I could be an abuse suffer myself. So who’s the idiot now? I am not spreading negativity about child abuse. My biggest issue is that no one is talking the areas of abuse that need awareness- like how people don’t talk about those being abuse or try to help them because “it’s uncomfortable”. Guess what changing your picture to that of a cartoon image is the digital version of this. Bringing light to an issue in a comfortable way THAT DOES NOTHING.

    Also, grow up. If you can’t debate an issue with out name calling- then you obviously aren’t adult enough to participate in the discussion.

  • arianna

    While I have changed my profile picture, I have no notion that that will do anything for child abuse. I like the idea behind it, and the willingness of so many people to participate, but the execution is all wrong.

    What bothers me is that the fan page that everyone’s photos link to says nothing but “do this to end child abuse”. There’s no resources on how to make a difference (or, for victims, to get help), no non-profits, charities, or hot lines are even mentioned.

  • Drew

    slacktivist? more like slagtivist! this current meme came about on the 27th of last month and at that time had nothing to do child abuse. Now its had all this stuff tacked on about child abuse just to get people to actually do it. Perhaps do some research before you blog crap.

  • Anonymous

    That maybe the case, but how it originated doesn’t really matter.It’s now tied to child abuse and that’s what’s pushing it forward. And that, is what I have an issue with. It’s being sold as a package deal- whether is started that way or nto.

    PS. I always do research before I blog and that piece of info was not relevant and didn’t change my perspective on the current evolution of this meme.

  • Drew

    I think it does matter. Its propagation of rubbish, just like localising a hoax email and sending it on just because someone believes in a particular cause. The original idea was changed by someone along the line, turning it into a “cause” which I may or may not be interested in, but are now somehow a part of? How does that work?

  • Anonymous

    That’s actually really interesting and a perspective I hadn’t thought of. So basically you’re saying, those who changed photo before the cause attribution and now in a way “supporting” (or at least public perception might be that they are) a cause they hadn’t intended to. The tie to localized hoax emails is strong too. good points.

  • ElleJay

    This really made me think about my actions. I have changed profile photos, listed the colour of my underwear, etc etc, however have never donated to a charity, volunteered or even written to a politician about an issue I have made a so-called ‘stance’ on though facebook. Today I searched for and donated to a charity that supports victims of child abuse, not because a friend asked me to change my photo, but because what you said made total sense.
    Well said!

  • http://twitter.com/FrugalityGame The Frugality Game

    The only way to actually change things is to act (and changing a profile picture doesn’t count).

  • http://twitter.com/DavidJGarcia David J. Garcia

    Awareness campaigns are a placebo. By giving us a simple, worthless way to “do something,” these campaigns let us feel like we’ve somehow absolved our responsibility. We think “Okay, I’ve done something about __(insert tragedy here)__, by telling others about it.” No, you haven’t yet.

    It’s worse than that: by telling people that all they need to do is talk about it (and make no mistake–changing a profile picture is not doing, it’s talking), you give them an out to avoid the difficult questions and answers.

    As Ernest Hemingway said, “Never mistake motion for action.” That’s the problem – a campaign that’s only about awareness creates a ton of motion but little to no actual action. “After all is said and done, a lot more will have been said than done.”

    INSTEAD of spreading appeals for awareness, spread appeals for ACTION. (And remember: changing your picture or status doesn’t count as action).

    If you actually want to change things, please try the following:

    1) Give your time and money to organizations that change things.

    2) Live your life in a way to watch out for and protect the needs of the children around you. When you suspect a child is in danger, ACT. Real change happens in person, one family at a time.

    3) Encourage others to do the same. Don’t encourage them to know about the issue–we all know about the issue. Instead, encourage them to DO something about the issue.

    “Awareness” is not enough. And we don’t deserve to rest easy thinking we’ve done our part if all we’ve done is changed our profile picture. It’s not that simple or easy.

    If you want to help children in need, go out and help children in need. Then ask others to do the same.

  • Anonymous

    I completely agree. My friend sent me a Facebook post yesterday that linked to this New Yorker article: http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=1

    The question is, is slacktivism counterproductive? Or just useless? I’d say counterproductive. Change requires effort! Persuading others that it doesn’t only stifles the efforts of true changemakers.

  • d’reepeet

    I hate Facebook because it takes things that are valuable: personal information such as your habits, interests, personal photos, etc. and gives them away for nothing. What you supposedly get in return in terms of “social networking” is, lets face it, a joke. Virtual friends? People from high school you would rather not be found by?

    Facebook is basically a scam basically to sell incredible amounts of data (your data!) and keep the money.

    Why do you think they are valued at $50B and the very personification of wall street evil – GS – is leading the charge. The investors know that every detail about every FB user will eventually be *sold*, for the exclusive benefit of the company and its investors.

    Personally, I don’t have a problem with selling some data about me, so long as *I* get to keep the money. Not Goldman Sachs. Not Mark and his buddies.

    Look at is this way: Facebook is a giant wealth transfer from every Facebook user to the founders, employees and investors in Facebook. They will all become billionaires while you will have. . . what?

    Facebook exists because we do not correctly value our personal data. We give it away, when we should be bartering or trading it for value in return.

  • http://koowie.com Koowie

    Do you hate facebook? Koowie.com is the ANTI-FACEBOOK website.