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Category Archives: Equation Smackdown
Influencers- Another Social Media Buzzword I Hate
Influencers. It’s the next big social media catchphrase and it kind of makes me want to vomit. Why? Because it’s just another intangible that people are making up idiotic equations for and pouncing around announcing their self-proclaimed genius. Way back … Continue reading
Posted in Equation Smackdown
Tagged analytics, brands, influencers, math, measurement, social media
6 Comments
Random metric names and symbols is not an equation
Let’s be honest with ourselves here. Not everyone is good at math. Once we all accept this, the social media measurement world is going to be a hell-of-a-lot better off. Watch this video. Ignore everything except the equations and how they progress. Yes, … Continue reading
Posted in Equation Smackdown
Tagged analytics, data, measurement, metrics, social media measurement, web analytics
59 Comments
